In the age of music where auto tunes and misleading lyrics veil the not-so dynamic voices, and questionable personas, it is always a gift to be in the presence of the minority, realness. Newark, New Jersey native Pure’s voice moves, admirably standing out amongst the mechanically altered, and the ever changing stories of origination. Pure’s voice embodies a soulful, yet angelic sound exhibiting range, sincerity, virtuosity, and pure ol’ talent. Influenced by Rhythm & Blues, Hip Hop, New Age, Club/Dance and Rock, Pure’s music has become a magnetic sound, appealing to all ages. Pure states “As a songwriter and producer as well as a singer, I think it’s important to continue creating music and let the fans make their own decisions as to what type of music it is rather than trying to fit my music into a category.” Although Pure’s imbedded global sound prohibits him from being categorized into one genre, he continues to remain a faithful servant to his New Jersey fans, by creating various club/house hits, a contagious genus that most New Jersians can appreciate, and even southerners these days.
With the release of his earlier “I Am Pure” mix tape, Pure raised his popularity, and allowed his fans a closer look at who he is as a person, not just an artist or the popular “Mr. Body Talk”. The “I Am Pure” project focused on revealing Pure’s motivation, love, and dedication to his art , a perseverance foreign to many of his peers. Since the release of his “I Am Pure” mixtape, Pure has been and continues to be heard throughout tri-state’s top radio stations such as Hot 97, Power 105.1, 98.7 Kiss with songs such as Body Talk, Touch It Bring It and the current playing The Stars.
Throughout this journey, Pure’s question to his self was; given all that he has gone through, how far would he continue to go for his love, music? Pure’s music contains personality, humor, and is more than identifiable. Even through his confidence, Pure ensures that his music is relatable by covering the topics that everyone has fell victim to at some point in their lives; love, struggle, soul searching, and his ambition to keep his head above the tides, despite his barriers. Pure’s songs and music expresses sentiments of loyalty, sexuality, and devotion, and is in essence, an assortment of true emotions, real feelings and thoughts impacted by real life experiences surrounding everyday life topics.
In a city dominated by drugs, gangs, and gun violence, tough skin usually isn’t enough to keep young men from falling victim to the everyday pitfalls of the ghetto. However for Pure, his music serves as his void filler, his outlet, and his motivator. Even in the midst of what many may see as a non-escaping situation, Pure chooses humility, and a focus on the positives. He rarely speaks on the negatives of his hometown known as “Brick City”, NJ, yet in his music, he clearly makes it known that he represents “The Bricks”. Pure is a wholesome example of what is real in today’s industry; authentic vocals, real talent, and a genuine concern for his art, as well as his home city. Pure states “Music is my escape, my life story, my love and motivation. I just simply try to offer that gift to the world.” For pure, his journey means triple the work, as he wasn’t afforded the opportunity of being born into a celebrity household, or knowing a list of A& Rs ,and other music industry reps. His music is his pitch , and played a major role in bringing him thus far. Pure is much more than just the next young artist trying to make it. Pure is a phenomenon with a story that will be told, driven by ambition and melodies. It is always a pleasure to meet a talented artist with such confidence, grace, and charisma, yet carries himself with humility. There is no wonder why Pure’s music transcends age, race, genre and time.