The cereal company has come under fire for creating some racially insensitive artwork for their Corn Pops boxes.
See, the artwork boasts several cartoon characters in the shape of corn kernels running around chilling do fun things like shopping, surfing, sunbathing and working. Which is all good, until you look a little closer and see that the only dark-colored corn kernel character is the janitor cleaning up after the light kernels.
Yeah, they tried it.
Saladin Ahmed, author of the Marvel Comics series Black Bolt, took to Twitter to point this ridiculousness out.
“Why is literally the only brown corn pop on the whole cereal box the janitor?” Ahmed wrote Tuesday on Twitter. “This is teaching kids racism.”
“We take feedback very seriously, and it was never our intention to offend anyone,” he said in a statement. “We apologize sincerely.”
Kellogg’s isn’t the only company that’s been recently accused of being racially insensitive.
Dove recently got their edges snatched off on social media when people took offense to a commercial that featured a Black woman removing her T-shirt to become a white woman. Then it was Nivea’s turn to get blasted for a recent African ad campaign for a skin bleaching cream. The “Natural Fairness Lotion” ad tells Black women that their product can help “restore her skin to its natural fairness.”
“Now, I have visibly fairer skin, making me feel younger,” the Black model says.
This is why black businesses need to rise up and cater for our needs. Nivea can’t get away with pushing this skin lightening agenda across Africa. Appalling. pic.twitter.com/8uR7XHNgVa